New Electric Putty site goes live

Well, it's finally here, our new and improved website. We've taken the opportunity to revamp our visual identity and include our mission 'making websites that make sense'.

Now you might think a mission statement is a bit of a tired old concept and previously I might have agreed with you. It sounds like advertising or worse, business jargon. Either way it somehow doesn't seem relevant today.

Once you think about a mission statement as something that in one sentence encapsulates your purpose and what you strive for, it can become an incredibily powerful way to tell people your story. On the web this becomes even more important. A study in 2006 found that people make decisions about your site in less than a second! Put that statistic into the mix and a bold, clear mission statement prominently placed on your site becomes essential.

So, we hope you like our mission statement. It is what we are.

Categories: Electric Putty news | Strategy

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