8 Things We Bet You Didn't Know About Using Google Analytics For Your Charity

8 Things We Bet You Didn't Know About Using Google Analytics For Your Charity

Have you ever logged into your Google Analytics account? Have you even got a Google Analytics account set-up for your charity's website?

Google Analytics does much more than tell you how many people are visiting your site. From finding out what content is most read to figuring out if your homepage is functioning properly, Google Analytics can open doors for developers, marketing teams and fundraising teams.

1. User Flow

User Flow Diagram

Thinking of making some changes to your website’s structure? Or want to figure out where to place that amazing infographic your content team have just created? Use the ‘User Flow’ diagrams to understand where visitors drop off and which pages they visit when landing on the homepage.

2. On Page Analytics

Similar to the User Flow but without the digging. Find out what calls to action are grabbing the attention of your visitors and which buttons are getting clicked on. This function gives you a percentage of total visitors clicking on a particular URL.

3. Persona Marketing – Behaviour

Do you know who your audience are? Are your visitors mainly mobile users? What about location and demographics? Build a clear picture of who is using your site and create persona profiles that will aid future marketing efforts.

4. Acquisition

Just where do your visits come from? Social platforms? Organic search? Direct or via referral traffic? Find gaps in your content marketing and SEO strategies by monitoring acquisition within Google Analytics.

5. Referral Traffic

Referral Traffic

We know that posting content to social platforms helps drive traffic to a website but what types of content are your users interested in? Analyse which blog posts, campaigns or content is most successful by monitoring referral traffic. Use this to reshare popular content and transform the success of your social media strategy.

6. Site Content

Wondering if that blog post you published last month has been read? Take a look at top performing site content – which content keeps visitors on the site the longest and which has the lowest bounce rate? Get to grips with this and any future content you create is sure to be successful.

7. Goals

Setting up Goals in Google Analytics

Keep tabs on your aims and objectives. Want to track downloads or donations? Set goals and receive alerts when you’ve hit a target.

8. Dashboards for Teams

You don’t just have to set up one dashboard. Set up multiple dashboards for different teams – social referrals for the social team, user flow for your comms teams – and don’t forget to set up an automated report for each dashboard to arrive in your team inbox every week and stay on top of your objectives.

Want to learn more about Google Analytics? Why not sign up to one of our Google Analytics training sessions? Get in touch today! Don’t have the time or resources for analytics? We can manage your analytics service and provide you with monthly insights